Why do you add colour to your All-Bran buds?

we chose all bran buds for fibre and for a healthy lifestyle-with that in mind why would there be added colour to a cereal that is intended to be "healthy"does it really need colour? and BHT for that matter? a lot of people are looking for products without added colour,preservatives. i was shocked to see this in all bran buds! my guess is people who are wanting a healthy cereal also care about added colour and preservatives-please consider. my daughter loves all bran buds but will not eat anymore now that she read they contain colour.
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