I’m disappointed

Lead the industry and promote packaging of goods in smaller boxes and wrappers that match the actual size of those goods.

Instead of following current trend of downsizing content and keeping same sized packaging and pricing, turn it around and win over your customers with honesty! "We are helping to save the environment with smaller packaging and are not trying to fool our customers with inflated packaging that misrepresents the volume of the goods provided". I think customers would support Kelloggs 110%!
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